21° Edition
Verona, 15-18 April 2018

Company news

This space is dedicated to exhibitors so that they can promote their companies, products and events held on their stands. Since such information is provided directly by exhibiting companies, VeronaFiere inasmuch declines any and all responsibility for the content of the news items published.



The Italian company DAG Style reinterprets the cork giving it a new role, for a menu-holder line and table accessories full of charm. Brescia - Perfect and innovative unions can arise from features apparently opposing. DAG Style presents the new menu-holder line in coloured Cork of the Luxury Collection series: an original combination between the strength of the material and the elegance of the details. Accurate and sophisticated finishes for three nuances of cork, warm and intense colours, in a line dedicated to wine cellars, restuarants and resorts luxury. The Coloured Cork line is the result of a detailed study carried out by DAG Style on one of the material most representative of its collection, with the aim of acquiring the best functionality and a look full of charm. The menu-holders are composed of very high-quality cork, selected in Portugal and processed in Italy from the best handcrafted workshop specialized in the manipulation of the material since generations, the only one able to achieve a so challenging project. As a matter of fact, the singularity of this processing is the long process of selection of the best cork parts, uniform and defect-free, matched each other in each cover. This procedure makes each menu-holder a unique and never-similar piece, with features impossible to be found in other models. Moreover, to make the menu more functional, DAG Style has inserted between the two cork sheets, finely leveled, a soul in regenerated leather that guarantees resistance and flexibility. Following, to make the product resistant to any stain and easily washable, the surface has been covered with a water-base protection that guarantees and keeps its green features intact. However, the striking thing is not only the quality of the material, soft to the touch and absolutely resistant, but mostly the intensity of the colouring: from brown, to black, to the white of the crocodile printing. Features that are connected to an original design, but most of all, refined, able to be elegantly matched to any environment, in order to express its own identity to the customer, through the allure of an object key player on the tables of all restaurants. Dag Style has been dealing in the hospitality service market since the eighties. Its menu-holders and table matching sets have always followed the variable style trends, with particular attention to sustainability and fashion, through the use of recovering materials and design details. This has lead it to be today one of the company that has mostly shaped the restaurant sector, enhancing the Made in Italy all over the world. Its winning philosophy is based on environment-friendly sustainability and on the idea of introducing fashion in the HO.RE.CA world, highlighting the menu-holder as a symbol of trend but also of responsibility.