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From the vineyard to the canvas.At Rotas Italia's stand the painter Maria Teresa Pirillo paints with red-wine-painted.
The initiative has been launched by the Treviso-based company, a benchmark in the production of wine labels, and will take place at Enolitech - Vinitaly on Sunday April 9 and Monday 10. The italian painter Maria Teresa Pirillo will be present at Rotas’ stand to portray some visitors using a characteristic element: red wine. The faces will be chosen and depicted - following a picture shooting - with a watercolours tecnique and, once dried, the artistic parchment will be gifted to the visitor as a beautiful memory of this year’s edition of Vinitaly. Rotas Italia (Rotas Group), founded in 1967 by Francesco Celante, is a leader in the manufacturing of wine labels and a pioneer in this field, as the company built independently an entire machine to print autoadhesive paper reels. Rotas is a cutting-edge firm for its technological innovation and know-how, which is the result of the Reasearch & Development department’s work. The investments made in highly specialised human resources has made possible the formation an experts team which constantly studies new solutions in order to better represent the emotions that the label wants to transmit and to bring to life the passion of the winemakers. In addition to the red-wine-printed label, Enolitech will be the perfect chance to get in touch with other multi award-winning solutions: the label obtained from the lava of Etna volcano, the luminescent label, which lights up in the darkness, Biolabel, the eco-friently solution made of stone, the diamond label, the braille label and the last winner of the Grand Concours Packaging 2017 - Bordeaux “Femmes et vins de France”. Rotas Italia will be present at Vinitaly - Enolitech | Hall F, stand G5