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Research & Development and green approach are the keys for the futureRotas Italia, leader in the printing of self-adhesive labels in reel, will be present at Enolitech
Rotas Italia (Rotas Group), founded in 1967 by Francesco Celante, has become a reference point in Italy in the manufacturing of adhesive labels for wine and other industries thanks to significant investments and a big "green" passion. Rotas Italia, as a pioneer and an innovator in its field, has assembled by itself its first printing machine for self-adhesive materials in reel and is able to offer to its customers the experience of 50 years of activity always aiming to exceed expectations. Investments in highly skilled human resources and in Research & Development has made possible the creation of an experts team which constantly studies new solutions in order to better represent the emotions that the label wants to transmit and to bring to life the passion of the winemakers. The respect of environment has always been a Rotas' priority and since more than 40 years, even before pollution prevention laws were introduced, Francesco Celante has adopted eco-friendly measures to follow his ethical beliefs. Following this path, Rotas has subscribed to the UPM's Rafcycle project, that involves many actors in the supply chain, from labelling companies to winemakers, everyone has the same farsightedness. The sustainable approach of the Rotas Group has led to produce a 99% harmless waste, to use more than 95% of FSC (Forest Stewardship Council) certified paper to print labels, to sanitise the water in big tanks and in the end to recycle even the cleaning rags. Ecology reaches the company's activity at any level, wine labels included: solutions asthe eco-friendly Biolabel, the Etna's lava label or the red-wine-printed label are perfect examples of internationally recognised labels. "We live and work in Treviso, inside an unique natural environment. The company - the founder speaks -borders a branch of the Botteniga which then flows into the Sile, both are wellhead rivers. Here we are building a 2-hectare green area where our collaborators will have the chance to rest inside the nature and where we would like to realise a Museum of Bridges, which is an allegorical image of the union between people and cultures. The transformation of a wonderful natural space for us is a social duty. Our collaborators need to grow in a positive environment" Francesco Celante highlights, who is also a promoter of many social initiatives linked to the territory.